iLane Website Design
I had just posted some images from a corporate photo shoot I did with Re:Action Photography for iLane on my site just before this post. I wanted to show you guys how I worked in those images in the site. One of the great things about working in-house is that you get to work on the same brand day after day and you get to see the brand develop with time. For some, they would think this is torture, but I actually do love working on the iLane brand (amongst the other brands I work on for IMS as well). Since our sites launch about 3 years ago, we have reworked the website a few times. IMS had an agency who developed the back-end WordPress templates for this website and then I got to skin it. It can pose to be a challenge working with templates, but if you know what you are doing, you can do a lot with a website by simply swapping out backgrounds and working with banners. There are a lot of limitations but this site is a work in progress. Here is a design I did for iLane.com. Check it out live at www.iLane.com
IMS Photo Shoot
I’ve been with IMS for almost 6 years now and used a lot of stock photography here. A lot of the shots we used are driving shots as IMS is all about “Live Connected. Drive Connected.” I spent countless hours searching stock photo sites and exhausting every stock photo site I came across. I reached a point where I felt we weren’t getting what we needed from stock photos any more and I wanted to do our own stock photo shoot.
So I called up Scott McQuarrie from Re:action Photography to do this shoot for us. I had worked with Scott previously on another project for OOXX Invitations and I knew what a lighting genius he was and had no question that he had what it took to deliver what I wanted from the shoot. Here are some shots from the photo shoot I art directed a few weeks ago. Turned out awesome! This shoot showcases our product iLane.
Check out Re:Action Photography and give Scott a call if you guys find you need the same type of thing.