Free Trial Packaging Design I did for Parasol Co’s Diaper Subscription while I was Lead Designer for their company. Their diaper subscription features a luxuriously soft, and stylish diaper with patterns by Ashley Goldberg. While at Parasol Co, I helped develop the product strategy for their diapers and hand selected pattern designers to work with on various products.
During my time as Lead Designer at Parasol Co I developed a product and brand strategy for their new diaper subscription. Our goal was to bring a fashion element to diapers and this meant hand selecting pattern designers who will work with us on developing diaper collections. I was immediately drawn to the illustration style of Ashley Goldberg and was thrilled to form a working relationship with her for our first collection. I used the same patterns over the packaging and the diapers to make them cohesive. The result is packaging that is exciting and fresh. Getting a box of Parasol Co diapers is now an exciting experience and a visual feast.